KAWS BFF Is the Star of The First Dior Homme campaign

Earlier this year, Kim Jones debuted his first Dior Homme collection during Paris Fashion Week Men’s with a giant pink BFF flower statue (How can we ever forget that). In addition, the lucky guests left the show with a miniature plush version of the character and superstars, from Victoria Beckham to Naomi Campbell, posed with their new friend.
Now, Jones has unveiled his first Dior Homme campaign. And – yes, we already expected it – the floral KAWS BFF appears behind the handsome models, being the star of the campaign next to the likes of  Prince Nikolai of Denmark. Shot by Steven Meisel (we still remember is iconic work e.g. for LOEWE), the images provide a sneak peek into Spring/Summer 2019 collection. Officially launching in December, the collection is marked by strong color contrasts and pastel separates, collaborative KAWS motifs and pretty amazing sneakers. Additionally, the Dior Homme bee logo got a makeover with “XX” eyes.