We hear a lot about body positivity these days, although sometimes the message transferred in the end by labels is lame. Not so for the London-based lingerie label Lazy Oaf. Just having dropped a new line of underwear and loungewear which is cute and com. Soft color shades meet cozy silhouettes crowned by adorable graphics, that are not just copied from trending memes, but match the brand`s DNA.
The best: There are plenty of adorable accessories too, like sleeping masks or morning robes. Jeff Koons would probably also pick our favourite piece of the collection: Oversized and fluffy bunny slippers in pink.
A little selection of those pieces seems just right for the upcoming holiday season and playful girls will fall in love with the campaign images and the actual collection in the blink of an eye.