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This Color Will Make You Happy
An animating coral hue boosting your energy levels.
Art Stuff 09 Dec 2018

pantone-colour-of-year-2019-living-coral-design_dezeen_hero-1024x576
Image via Pantone
Although it may seem like we are still living in the year of 2016’s colour of the year (millennial pink ring any bells?). I think it’s safe to say that we are finally ready to move away from the popular dusty pink hue onto a more tropical version. Colour expert Pantone has chosen a peachy orange/pink shade named Living Coral, or Pantone 16-1546, as its colour of the year for 2019. Announced this week, the Living Coral colour is described by Pantone as an “animating and life-affirming coral hue with a golden undertone that energises and enlivens with a softer edge. Sociable and spirited, the engaging nature of Pantone 16-1546 Living Coral welcomes and encourages light-hearted activity. Representing the fusion of modern life, PANTONE Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.” said the company. The colour is also said to reference the wholesome impact of coral on sea life, as well as the “devastating” effect of today’s society on the environment.
pantone-colour-of-year-2019-living-coral-design_dezeen_2364_col_0-1704x1704
Image via Pantone
For the past 20 years Pantone has announced a colour of the year every December, based on trend-forecasting research from the Pantone Colour Institute. The colour is chosen based on “what is taking place in our global culture at a moment in time”. According to the brand, Living Coral is already all over our social media networks. The colour of the year influences product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging and graphic design. The fashion industry, too, has been inspired by ocean reefs and dreamy sunsets recently. For AW18, brands such as Calvin Klein and Moschino sent coral-hued looks down the runways, while this September’s SS19 shows including Prabal Gurang’s Spring/Summer shows were swamped with the shade. From Prada’s pencil skirt through to Peter Pilotto’s satin suit, via Temperley London’s all over coral looks, designers have been smitten with Living Coral of late.
livingcoral0612e
Image via AFP/Getty Images
So, as the year closes, we bid farewell to Ultra Violet (did many people take notice of that shade? ) and a warm aloha to Living Coral.

Text by Peigi Mackillop

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