William De Morgan was a British ceramicist, famous for his work within the Arts and Crafts movement, which was covered in mythical creatures and floral arabesques. Now, thanks to Loewe’s Jonathan Anderson, De Morgan is being brought into the 21st century. In a new collection first revealed in British Vogue, Loewe has released menswear, womenswear and handbags inspired by De Morgan’s fantastical beasts.
Highlights of the collection include sweaters with devils tails and gloves with claws, while garments are covered in mythical creatures like dodos and dragons. In one image shot by Alasdair McLellan, Kendall Jenner is seen carrying a knitted skeleton, somehow making something that’s only usually worn on Halloween, look chic all year round.
Ever since 2017, Jonathan Anderson has been inserting Arts and Crafts magic into winter capsule collections for Loewe. First came William Morris, then came Charles Rennie Mackintosh, and now we are blessed with William De Morgan. Not many people would be able to turn ceramics into fashion, but somehow, Anderson has succeeded.
The collection’s campaign images – shot by Craig McDean – showcase Loewe’s new take on De Morgan’s patterns in front of his 20th century pottery. In a recent interview for British Vogue, Anderson explained that the collection was disturbing but cute. And, while tiles are not the obvious arty inspiration for a fashion collaboration, we can’t help but admit that we’re rushing to get a piece of it.
Text Lizzy Vartanian
