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Loewe Takes Inspo From William De Morgan
This season’s hottest pieces are covered in dodos and dragons
Art x Style 17 Nov 2019

William De Morgan was a British ceramicist, famous for his work within the Arts and Crafts movement, which was covered in mythical creatures and floral arabesques. Now, thanks to Loewe’s Jonathan Anderson, De Morgan is being brought into the 21st century. In a new collection first revealed in British Vogue, Loewe has released menswear, womenswear and handbags inspired by De Morgan’s fantastical beasts.


Highlights of the collection include sweaters with devils tails and gloves with claws, while garments are covered in mythical creatures like dodos and dragons. In one image shot by Alasdair McLellan, Kendall Jenner is seen carrying a knitted skeleton, somehow making something that’s only usually worn on Halloween, look chic all year round.

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The work of British ceramicist William De Morgan is celebrated in LOEWE's new capsule collection conceived as a world of colour, texture and playful imagination. De Morgan was renowned for his Arts and Crafts tile designs. Now his fantastic creatures and floral arabesques are reimagined in this capsule collection of ready-to-wear, accessories and charms for both men and women. Certain details are enlarged on coats and bags, while others are hand-stitched onto oversized scarves and knitwear. Some garments, such as a woollen dragon’s tail, or a horned knitted beanie, remake the wearer as a monster themselves. This is a collection in which the imagination is set free, and the magical is blended with the everyday. The capsule collection is available from 14 November in store and on loewe.com #LOEWE #LOEWEDeMorgan Creative Direction @Jonathan.Anderson and @MMparisdotcom Photography @CraigMcDeanStudio Styling @BenjaminBruno_ Hair @AnthonyTurnerHair Make-up @LynseyAlexander Set design @AndyHillmanStudio Production @HolmesProduction Special thanks to @DeMorganFoundation

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Ever since 2017, Jonathan Anderson has been inserting Arts and Crafts magic into winter capsule collections for Loewe. First came William Morris, then came Charles Rennie Mackintosh, and now we are blessed with William De Morgan. Not many people would be able to turn ceramics into fashion, but somehow, Anderson has succeeded.


The collection’s campaign images – shot by Craig McDean – showcase Loewe’s new take on De Morgan’s patterns in front of his 20th century pottery. In a recent interview for British Vogue, Anderson explained that the collection was disturbing but cute. And, while tiles are not the obvious arty inspiration for a fashion collaboration, we can’t help but admit that we’re rushing to get a piece of it.
Text Lizzy Vartanian

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