fbpx
tag Sign Up for our Newsletter
Site Logo
Don't miss to receive the art world's most entertaining newsletter - every Thursday.
Subscribe
Sign up for the newsletter and receive updates, invitations and lots of inspiration.
Become a members
The Louvre owe Beyoncé and Jay-Z a big merci!
With an jaw dropping 10.2 million visitors in 2018, the Louvre in Paris celebrated a record year in ...
News 25 Jan 2019

With an jaw dropping 10.2 million visitors in 2018, the Louvre in Paris celebrated a record year in terms of visitors. The last record was set in 2012, which consisted of an overall figure of 9.7 million guests. Arguably one of the most famous museums in the world, home to the Mona Lisa, Nike from Samothrake and Liberty Leading the People, the Louvre already attracts millions of tourists and French nationals to the site yearly. The Louvre management credited this year’s victory to be solely from their popular exhibition of work by French artist Eugène Delacroix. We think however it was also down to a popular chart-topping duo.
Beyoncé and Jay-Z on vacation at the Louvre, and in their new music video "Apeshit," posing both times with the Mona Lisa. Photo courtesy of the artists.
Beyoncé and Jay-Z on vacation at the Louvre, and in their new music video “Apeshit,” posing both times with the Mona Lisa. Photo via the artists.
Beyoncé and Jay-Z who perform together under the name The Carters, debuted their album Everything is Love in 2018. The album’s first single to be released, ‘Apeshit’ was shot in the Louvre, helping  we think to contribute to the museums 2018 success and sending the artworld into a frenzy. Today the video has been watched over 151 million times. The video not only showcases the couple’s particular brand of fine-art appreciation but also asserts their rightful place among the masterworks at the world’s most prestigious art institution. Several of the museums most famous works are shown in the video but in a completely new and surprising context, blurring the boundary between popular and fine culture, bringing it into mainstream culture. The museum has even taken advantage of their new fan base by introducing a new tour. In July, the ninety-minute tour named Jay-Z and Beyoncé at the Louvre, included 17 works of art that appear in the music video.

This may be the first time the Louvre has been features in an R&B music video, but it is not the first time the Louvre has been featured within popular film. Think The Dreamers, The Da Vinci Code and more classical films such as Funny Face, which we are sure attracted a new fan base of visitors equally.
Although the Louvre’s managements didn’t want to admit the impact the music video has on the number of visitors, “Apeshit” most certainly broadened its audience. Leading artist Jeanette Hayes even joked on Twitter that Beyoncé’s music videos could be the key to venerable museum’s continued relevance in the 21st century.

Text by Peigi Mackillop

You May Also Like

How 5 Artists Get Themselves Out Of A Creative Rut!
How 5 Artists Get Themselves Out Of A Creative Rut!
7 CV Mistakes To Avoid
7 CV Mistakes To Avoid
Cheat Sheet on Helen Frankenthaler
Cheat Sheet on Helen Frankenthaler
Sara Rahmanian’s Paintings Contemplate The Ordinary And Mundane Aspects Of Life
Sara Rahmanian’s Paintings Contemplate The Ordinary And Mundane Aspects Of Life
Innovative thinking graces the recent cover of Vogue
Innovative thinking graces the recent cover of Vogue
Saatchi’s Daughter To Open Gallery With Her Husband
Saatchi’s Daughter To Open Gallery With Her Husband
Subscribe
Sign up for the newsletter and receive updates, invitations and lots of inspiration.

LATEST JOBS

Visitor Services Officer (Part-time), M+ Museum
M+ Museum - Hong Kong
Manager, Procurement
West Kowloon Cultural District Authority - Hong Kong
Exhibition Manager
Para Site 藝術空間 - Hong Kong
Art Bridges Fellow (Regular Full-Time)
LACMA - Bentonville
ALL 99 JOBS