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LV Unveils Next Badge of Koons Bags – and what has Abloh got to do with it?
Louis Vuitton has unveiled the second collection of bags and accessories designed with New York arti...
Art Stuff 16 Oct 2017

Louis Vuitton has unveiled the second collection of bags and accessories designed with New York artist Jeff Koons. Featuring masterpieces by Monet, Turner, Gauguin and others, this second Masters series will be available at Louis Vuitton stores and from the Maison’s online store starting October 27th.
Recognized as one of the world’s most influential living artists, Jeff Koons has situated this second series in the Masters collection within the heritage of Louis Vuitton, using the power of art to connect the present with a shared cultural history.


The Speedy, Neverfull and Keepall bags become canvases on which works by Masters are transposed, including Nymphaeus by Claude Monet, Ancient Rome: Agrippina with the Ashes of Germanicus by Joseph William Turner, Reclining Girl by François Boucher, Te Nave Nave Fenua (Delightful Land) by Paul Gauguin and Luncheon on the Grass by Edouard Manet. In addition, The Triumph of Pan by Nicolas Poussin will be available exclusively at the new Maison Louis Vuitton Vendôme flagship.


Following rumours tying together Virgil Abloh and LVMH Moët Hennessy Louis Vuitton – Ranging from Abloh replacing Kim Jones at Louis Vuitton or LVMH investing in Off-White – the chatter actually stemmed from an impending collaboration between Rimowa, the luggage brand co-owned by LVMH and Abloh’s brand Off-White.
During last weeks Vogue fashion event in New York, Abloh was spotted carrying a bag from Louis Vuitton’s new project with artist Jeff Koons. And, upon looking closely, one would notice the shoulder strap for the baggage being completed with Virgil’s signature tagging – as well as a “LOUIS VUITTON” notation.

@virgilabloh celebrating the launch of #LouisVuitton Masters, a collaboration with @JeffKoons.#LVxKoons

A post shared by Louis Vuitton Official (@louisvuitton) on


photos vis Instagram

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