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MAC Takes Inspiration from the Streets of the Middle East
New collaboration with French-Tunisian calligraffiti artist eL Seed
Entertainment 18 Apr 2019

Through collaboration with calligraphy artist eL Seed, MAC Cosmetics invites both art and beauty fans to paint their worlds with a hot-pink new collection. The line is inspired by the artist’s distinctive street art – which has seen him paint larger-than-life Arabic calligraphy on buildings across the world. The pink-orange colours palette splashed across the lipsticks and eye shadows reflect the warm climate of the Middle East, while the brushes were inspired by the artist’s own painting brushes.


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Pink is back and it’s the new black #cicero #pictureofthemind

A post shared by eL Seed (@elseed) on

The make-up line is presented in bright packaging, with eL Seed proclaiming on Instagram: Pink is back and it’s the new black. The make-up’s containers are each covered in the artist’s signature calligraphic swirls, which have been taken from a quote by Cicero: The face is a picture of the mind with the eyes as its interpreter.

201904_Mac2_theartgorgeous 201904_Mac3_theartgorgeous

Having first launched exclusively in the Middle East on 20th March, the 10-piece limited-edition collection is now hitting shelves across the world.

Text by Lizzy Vartanian
Images via instagram

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