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A Mysterious New IG Account On Art History and Beauty
Seems that the Gucci house may be ready to re-launch their beauty line...
News 24 Sep 2018

The new Instagram to follow for an art history lesson alongside gaining some beauty inspiration.

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After taking the fashion world by storm with its logo-heavy, maximalist, colourful style it seems that the Gucci house may be ready to re-launch their beauty line. Guided by creative director Alessandro Michele, some days ago Gucci dropped a mysterious Instagram account under the handle of @guccibeauty. Which is host to a series of artworks that traverse history as well as gender, culture, and geography. All the posts featured are curated from various museums, galleries, and private collections, including the Uffizi in Florence, the Metropolitan Museum of Art in New York City, and the Musee des Beaux-Arts in Reims. With each image being captioned with different perspectives by a contributing group of famous art critics, journalists, and artists.

The account currently leaves a lot of questions unanswered but what we do know is that the @guccibeauty posts have a common theme. In each artwork that has been picked for the account, beauty is representing an idea of a place and period, with a style that each artist felt was worth preserving. In every portrait, there is a noticeable gaze between the artist and their subject and through the collection of images, it’s also possible to observe how beauty is not defined by one meaning. Images range from lifelike Egyptian portraits made 2000 years ago to popular Japanese woodblock prints representing femininity and contemporary African-American painters.


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A post shared by Gucci Beauty (@guccibeauty) on

It is expected that the account will eventually showcase Gucci’s new cosmetics line. The company’s first foray into cosmetics was under Michele’s predecessor Frida Giannini in 2014, collaborating with the prestigious make-up artist Pat McGrath. Each product came in black and gold packaging, monogrammed with the famed interlocking GGs logos. With the Gucci factor being instantly recognisable in a colour palette of bronzes, reds, coppers, and vibrant-blues. Even though the cosmetic line seemed to be a hit, for unknown reasons the line was put to the side, until possibly now – we hope.

Keep an eye on @guccibeauty for both an art history lesson and what could be a potential look at the house’s next venture into the world of beauty products.

All images via the @guccibeauty Instagram

Text by Peigi Mackillop

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