If you can imagine a high art version of High Times, you just envisioned Ember, a new magazine which they call “a journal of cannabis and culture.” The editorial team are going to show how being a stoner is not all that bad. A collaboration between the editors of Paper magazine and the LA-based cannabis company MedMen, shows how cool smoking weed can be. With conceptual photography, a dreamy palette and pot as pop culture, it’s what aper’s creative director Drew Elliott says: “This magazine is going to open your eyes to a whole new point of view on pot, and let’s just say, it’s not what you think…it’s even better.”
Text by Nadja Sayej
Photos via Fashionista
