What do you get when you combine an intimate healthcare brand with a paint company? Something pretty awesome: The Pantone Colour Institute just partnered with INTIMINA to release a custom Pantone red color to represent menstruation. So apart from painting walls, they now went ahead to help breaking down a sensitive topic that tackles us all.
It may be the 21st century, but attitudes around menstruation are really outdated but still preserved by perpetuated cultural and social taboos ranging from mysterious to shameful.
The color Period is an energizing and dynamic red shade that serves as the banner for INTIMINA’s ‘Seen+Heard’ campaign, which is designed to empower and encourage everyone, regardless of gender, to have more accurate and honest conversations around menstruation.
Danela Žagar, Intimina Global Brand Manager, says:
Despite the fact that billions of people experience menstruation, it has historically been treated as something that shouldn’t be seen or talked about publicly. And if we look at popular culture, depictions of periods have ranged from wildly inaccurate and unsympathetic to being the subject of jokes and derision.
Enough is enough, it’s 2020. Isn’t it time periods stop being considered as a private affair or a negative experience? Isn’t it time we call out people that try to perpetuate the stigma surrounding periods? Or those that mock it? Isn’t it time we come together to encourage period positivity and make sure periods are seen and heard?