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Urbanears Gets All Pink with Arvida Byström
Maybe pink got it all...
News 25 Oct 2018

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Headphone brand, Urbanears are committed to backing creativity in music, fashion, and technology by collaborating with present and future icons to produce new innovative products and brand experiences. As a part of their Listen to yourself series, Urbanears have released the Pink Collection … And who better to choose to collaborate with, then pink loving artist, photographer, director and model, Arvida Byström. The multi-talented, Swedish artist not only became Creative Director of the dreamy campaign shoot for The Pink Collection, but the model too. Featuring all her own ideas for the visual aesthetics, from the setting to the style, in the mood of her choice.
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The colour pink has become a staple hue throughout Arvida’s work. A colour that is typically gender-based and ‘girly’. Arvida Byström is giving the colour a new meaning with her art however, while also challenging her own experiences and emotional attachment to the colour.

“For this shoot, I wanted to twist the whole concept and make it feel slightly out of worldly and with a hint of the surreal. Pink is a color that stirs up feelings. It’s strangely seen as a weak color. It does have it soft sides, but it also bites back somehow. Maybe pink got it all” – Arvida Byström.


The Pink Collection includes a Plattan 2 Bluetooth and Jakan in Powder pink. Both available now in the Urbanears stores.
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All images via Urbanears
Text by Peigi Mackillop

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