It’s the era of fashion-mix-Instagram! Thanks to the diversity of ‘grams, luxury fashion houses are making a resourceful yet innovative move on social media, tweaking its fashion illustration strategy with digital media by partnering with ‘gram’s hot art stars. Illustrator Beeman, having kicked J.W. Anderson’s seasonal collection well off with her Matisse-meets-Maira Kalman interpretations, is not alone, Alessandro Michele, the sought-after Gucci creative director, also invited the emerging British artist Helen Downie to attend Gucci’s fall 2015 show together with her inspired painted works. So, never a dull moment on ‘grams!