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Russia’s New Generation Stars in Disruptive Photography Project
Leading Russian Creatives stage provocative make up project around self-acceptance
Art Stuff 04 Apr 2020

Artist Vlad Zorin and make up artist Sergey Naumov created together a disruptive photography project featuring Russian influencers.

Platon Shultz
Platon Shultz

They invited actor Gladstone Makhib, influencer Dania Che, writer Platon Shults, artists Xenia Dranysh and German Lavrovsky, founder of same-named jewelry company Inga Meladze and others to show their bright inner world through make up by Sergey Naumov.

Oksana Babenko 3
Oksana Babenko

Vlad Zorin and Sergey Naumov are sure that new generation are ready to express themselves as they want and guys also shouldn’t be afraid to wear make up if they want.

The art project is quite provocative for Russia, as male make up is not the common thing here yet. But with this project Vlad and Sergey would like to break boundaries in Russian society.

Aliyar Dossabayev Polaroid
Aliyar Dossabayev Polaroid

The manifest of the project reads as following: “We created a colorful project where each of the characters is presented in a bright and comfortable makeup for him.

We wanted to say that despite all the prohibitions, misunderstandings, our generation expresses themselves, creates its own businesses and blurs the boundaries between gender, sexual orientation and all that puts us in a certain framework.”

Go, Russia, go!

Ksenia Dranysh Polaroid
Ksenia Dranysh Polaroid

Gladston Makhib Polaroid
Gladston Makhib Polaroid

Text by Aleksandr Blanar

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