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Selfridges surprises with art in unexpected places
Latest creative campaign: "State of The Arts"
News 08 Feb 2019

How can public art enhance a community? Where do the lines between fashion and art fall? And how are artists and curators creating new ways for us to experience art? These are the questions that Selfridges want you to explore while discovering, collecting or even creating your own extraordinary artworks at the luxury department store in the UK, as they introduce their latest creative campaign: State of The Arts.
Since the 90’s Selfridges have been surprising their shoppers with innovative pop-ups, installations and window displays. Fast forward to 2019 and Selfridges have created “State of The Arts”, an initiative that hosts a series of events from pop ups, art trails and tours to installations and podcasts to get their consumers in touch with their arty side.
See below the assortment of going ons that Selfridges has install to keep you inspired this February.

London Oxford Street Window Displays

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By working together with some of the UK’s best galleries and famous artists, State of the Arts have created a gallery of works across Selfridge’s London Oxford Street windows. From the great Yayoi Kusama, Darren Almond through to Chantal Joffe, Richard Wright and Simon Periton, each of the nine artists have created a site-specific artwork that will exhibit the power of public art. Fancy getting to know these displays in more detail? Selfridges are also offering art tours of the window displays from CommuneEAST and a changing curation of guests – including poets, writers, activists, performers, philosophers and art critics.

Visit, absorb, discuss, collaborate, question and be part of the narrative by also plugging in and listening to Selfridge’s audio art trail, curated by Katy Hessel, creator of the renowned @TheGreatWomenArtists Instagram account. Hear inspiring insights into the amazing art pieces you can discover at Selfridges London, from Chantal Joffe’s window installation to Rebecca Ackroyd’s suprising sculptures.

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Need some arty inspiration on your morning commute? By just plugging in your headphones and pressing play, the State of The Arts podcast episodes, can fill you with inspiring knowledge from critically acclaimed artists with thought-provoking ideas. First up on the podcast? A look into the bizarre world of art forgery…

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Art lovers can get their hands on sculptures, prints and art supplies at the pop-up shop and events space the Art Store, bringing together works from five world-famous galleries. Kusama pumpkin or a neon work from Douglas Gordon, anyone? You can shop both in store or online.

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The space will also host a series of amazing one-off art happenings, conversations and workshops within The Art Tank. Workshops and residencies include a plasticine workshop with sculptor Wilfrid Wood to a charcoal drawing session with Alexandria Coe and an interactive performance piece from Michele Lamy and Dutch photographer Paul Kooiker. Expect the unexpected – open to all!

When fashion imitates art

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As well as offering a range of art activities including podcasts and pop up events, Selfridges have curated the most gallery-worthy fashion pieces of the new season. You can browse and shop the women’s collection here.

All images via Selfridges
Text by Peigi Mackillop

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