fbpx
tag Sign Up for our Newsletter
Site Logo
Don’t miss out on the art world’s most entertaining newsletter - every Friday. And career news every Tuesday.
Become a members
How Sotheby’s Tries to Get Young People Buying Old Art
Highsnobiety is the partner in crime to launch Old Masters-Inspired Streetwear Capsule
Art Stuff 15 Jan 2020

A limited collection of shirts, sweatshirts and hoodies will be released on Highsnobiety’s website on January 20—part of a newly launched partnership between auction giant Sotheby’s in order to promote their upcoming January Old Masters auctions. The collection, pieces are priced between €65 for t-shirts and €125 for hoodies, feature Italian, Dutch and Flemish old master works, ranging from a 16th-century depiction skeleton to Ginevra Cantofoli’s Sea-Nymph. The designs will also be available for purchase at a pop-up store at Selfridges in London, who recently also seeks to embed art in their DNA.

2 Sotheby’s_theartgorgeous

It isn’t the first time Sotheby’s has taken an approach to market their old master segment. In late 2018, the auction house partnered with Victoria Beckham on “The Female Triumphant,” a sale of female master painters, and displayed a selection of paintings in Beckham’s London flagship.

3Sotheby’s_theartgorgeous

According to artnet, David Fischer, Highsnobiety’s CEO, said the partnership hopes to draw new kinds of collectors to Sotheby’s— those who “never dreamed of owning this art.” At the same time, he also enjoys “surprising our audience with partnerships and collaborations that they would not expect every day.”

4Sotheby’s_theartgorgeous

 

Images via: Credit Sotheby`s, Highsnobiety

You May Also Like

An Interview with Tanzanian Artist Valerie Asiimwe Amani
An Interview with Tanzanian Artist Valerie Asiimwe Amani
What to Catch at the Venice Biennale 2024: Insider Tips for the Artfully Curious
What to Catch at the Venice Biennale 2024: Insider Tips for the Artfully Curious
Weekly Wrap-Up
Weekly Wrap-Up
Weekly Wrap-Up
Weekly Wrap-Up
Cheat Sheet On Artemisia Gentileschi
Cheat Sheet On Artemisia Gentileschi
Eloïse Ptito-Echeverria's Textiles Tell A Story Of Liberation
Eloïse Ptito-Echeverria's Textiles Tell A Story Of Liberation

LATEST JOBS

Assistant Curator / Intern
LoZo Gallery - Franklin, PA
Freelance Copywriter
The Armin Bar (NYC|Milan) - Milan, Lombardy, Italy
Deputy Director
Para Site - Hong Kong
 Auction House Intern
New Art Est-Ouest - Hong Kong
ALL 59 JOBS