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Lego Bricks go Fashion
Les Petits Joueurs is more beyond logos and street style. With its resort collection preview, es Pet...
Entertainment 06 Jul 2016

Les Petits Joueurs is more beyond logos and street style. With its resort collection preview, Les Petits Joueurs is opening up its first stand-alone store on Italy’s flourishing luxury shopping street on Via de’ Tornabuoni in Florence in September this year. The shop is a momental turning point and landmark for the pop-art-infused brand.
LES PETITS JOUEURS
Receiving myriad of requests from bloggers to digital influencers for featuring her bags, Maria Sole Cecchi – founder and creative director of the brand has resorted to her own strategic approach that pushed a 90-percent sell-through rate for its fall 2015 collection, definitely a milepost. Starting from January this year, Cecchi has spearheaded the team to do something with Lego bricks which they have now stockpiled about 150,000 pieces that induces a fashion-world fad.
Seeing the rules of buying ever-changing, Cecchi has gritty determination to maintain the brand’s cohesive identity from the iconic pom pom bag to newly released products. Stay touched on Legos!
Photo via Fashionista

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