Lego Bricks go Fashion

Les Petits Joueurs is more beyond logos and street style. With its resort collection preview, Les Petits Joueurs is opening up its first stand-alone store on Italy’s flourishing luxury shopping street on Via de’ Tornabuoni in Florence in September this year. The shop is a momental turning point and landmark for the pop-art-infused brand.

Receiving myriad of requests from bloggers to digital influencers for featuring her bags, Maria Sole Cecchi – founder and creative director of the brand has resorted to her own strategic approach that pushed a 90-percent sell-through rate for its fall 2015 collection, definitely a milepost. Starting from January this year, Cecchi has spearheaded the team to do something with Lego bricks which they have now stockpiled about 150,000 pieces that induces a fashion-world fad.
Seeing the rules of buying ever-changing, Cecchi has gritty determination to maintain the brand’s cohesive identity from the iconic pom pom bag to newly released products. Stay touched on Legos!
Photo via Fashionista