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Artfully Awear (and Twitter...)
Fempire 16 Aug 2016

Artfully Awear (and Twitter…)
Art & Culture Liaison at Twitter NYC, New York

You will probably recognize Ariel as the woman who creatively blends within a canvas with fashion, becoming one with the artwork. She is the founder of the punny fashion art blog Artfully Awear, in which she posts her latest visits to major art exhibitions while dressed in handpainted dresses or matching ensembles inspired by specific works. Her eye-candy Instagram handle, bearing the same name, features a colourful feed with her fashion creations. Additionally, she is the Art and Culture Liaison at one of the biggest social media platforms in the world, Twitter in NYC.
In this Style Talk we find out Ariel’s favourite art and fashion collaboration, and how one can easily get carried away with shoe sales – as all of us.
Artfully Awear Pollock Krasner House 18_theartgorgeous
You are in charge for art liaisons at TWITTER – amazing position. Tell us about your daily routines and how that position came to life.
When I started working at Twitter two and a half years ago, I quickly realized that there was no one in the company focused on arts initiatives. I started working with museums, galleries, and artists on the side to help them share their content and market themselves successfully on Twitter, and from there it took off. My side project turned into the #TwitterAndTheArts program, which I manage. I spend a lot of time in the art world, and that keeps my day-to-day routine interesting and inspiring.
So Vogue or Artreview?
Tell us more about you set up: Artfully Awear, which is one of the most addictive fashion blogs we have encountered over the years and love especially the mini art history lessons. How did you come up with that idea?
Six years ago, I wrote my graduate school dissertation on clothing in contemporary art. I was thinking and reading so much about the crossover between art and clothing and fashion and identity that I started wearing what I was writing about!
Artfully Awear Clyfford Still Museum 2_theartgorgeous
What is your ideal working outfit looks like? 
Color blocked silky pants and a vintage blouse with a wacky necklace.
Heels or flats… Which brand or style…
Both – If I’m wearing heels, there is usually a pair of flats in my bag and vice versa. I love Nicholas Kirkwood’s heels and my favorite flats are red leather Kenzo ballet shoes with evil eyes.
The last thing you bought and loved was…
A Tata Naka Matisse cutout print pencil skirt.
Most ridiculous thing you ever bought…
Shoes that were too small, because they were on sale :-/
Markus Linnenbrink Artfully Awear 5_theartgorgeous
What turns you on creatively, spiritually or emotionally…
I’ve always responded emotionally to color. There are certain colors that give me chills, make me laugh, or even make me cry.
Your favourite art-related blog/app is…
Your necessary extravagance is…
Household-related apps (Handy, Flycleaners, FreshDirect). Ain’t no body got time for that!
Three things/products you always need to have in your purse…
LAMY fountain pen, Bourjois Rouge Edition Velvet lipstick, Sour Patch watermelons.
Your ultimate beauty secret after long working hours…
Dr. Teal’s Eucalyptus & Spearmint Body & Bath Oil.
Your favourite merge of the art and fashion world…
I love the Uniqlo/MoMA SPRZ collaboration because it’s so accessible. Since it launched in 2014, I can look around the subway or any public space and see people wearing art!
Artfully Awear SFMoMA Gerhard Richter 1_theartgorgeous
The most admired art world influencer…
I adore Thelma Golden and the impact she is making as Director and Chief Curator of the Studio Museum in Harlem. Plus, she always looks radiant in bright prints by designer husband Duro Olowu.
In the art world currently you find most exciting that…
Artists are using technology to bring their work to a wider audience. I just read about an augmented reality app that uses location-based technology to superimpose artwork on your surroundings. #mindblown
Artfully Awear Miljan Suknovic Ariel Adkins 10_theartgorgeous
Art makes you…
Feel motivated.
The most arty city is…
NYC <3
The perfect art-world gentleman is…
Kehinde Wiley.
Artist(s) we should have on our watchlist is/are…
Suknovic, Shoplifter, Evie Falci, Johanna Bocardo, Jim Naughten, Johanna Boccardo.
Photos credit: Micah Bozeman, William Sealy, Kathy Paciello, Sam Saimo, Miljan Suknovic
Twitter (of coz): @artfullyawear
Instagram: @artfullyawear
Website: artfullyawear.com

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