Gallery representation is the relationship between an artist and the gallery that represents and sells their artwork. It is a traditional model for artists to sell their work, as galleries have the expertise and resources to promote, exhibit, and sell artwork to collectors, institutions, and individuals. Despite being a traditional model for selling art, gaining gallery representation is still an important step for artists who want to establish themselves in the art world.
If a gallery has not approached you yet, it is time to make the first move.
Here are some tips that can help you in your pursuit of gallery representation:
1. Research
Research galleries that align with your artistic vision and career goals. Look for galleries that have exhibited works similar to your own, and make a list of potential galleries that you would like to work with.
2. Time to network!
Attend gallery openings and exhibitions to get a sense of the gallery’s aesthetic and the types of artists they represent. This can help you determine if your work would be a good fit for the gallery.
3. Prep your portfolio
Prepare a strong portfolio that showcases your best and most recent work. Be sure to include a variety of pieces that demonstrate your range and skill as an artist.
4. Write a strong artist statement
Write a professional artist statement that explains your artistic vision and the themes and concepts that you explore in your work. This statement can be included in your portfolio and can help gallery owners and curators understand your work and its significance.
5. Clean up your online presence
Also, clean up your social media channels and website. Once you have reached out to your desired gallery, they will most probably give you a quick stalk and first impressions count!
6. Cold Calling Time!
Reach out to galleries that you are interested in working with, either by email or by visiting the gallery in person. Introduce yourself and your work, and be prepared to discuss your artistic vision and goals.
7. Don’t give up
Be persistent, but also patient. Gaining gallery representation can be a long and difficult process, but don’t give up. Keep producing high-quality work, attend art fairs, and network with other artists and art professionals to increase your visibility in the art world.
With all the above being said, remember that art galleries aren’t the be-all and end-all of selling your art. There are many, many other opportunities out there, so don’t get hung up on showing in a gallery.
Good Luck!
