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Tschabalala Self Becomes Uniqlo Ambassador
Named as an inspiration by the Inspired By Life campaign
Art x Style 03 Dec 2019

Tschabala Self is fast becoming one of the most sought after artists within the art world. No wonder then, that she has just been named as a brand ambassador for Uniqlo.

On the brand’s website, Tschabalala can be seen making her monumental and ground-breaking art – that champions black female bodies – in Uniqlo’s latest styles. The film also gives us an insight into Tschabalala’s artistic background and a peak around her studio. And, as an added bonus, there is also a video where Tschabalala teaches us how to make our own sculptures.

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@teenvogue ⁣❤️ ⁣⁣ . ⁣⁣ . ⁣⁣ . ⁣⁣ “I couldn’t help but look closely at the pile of mixed fabrics on Tschabalala Self’s studio floor. There were jeans, linens, silks, velvets, and cotton fabric all jumbled together. The textured nature of her work is what draws me in. When surrounded by her large scale pieces, I feel a sense of coziness like when walking into my grandmother’s home and suddenly being surrounded by an array of different textiles: the soft couch, long dramatic living room curtains, and tablecloths. Via texture and large figures, Tschabalala (pronounced sha-ba-la-la) reflects the Black community, Black quotidian life, and most importantly, her story and truth.” – @kiara_cristina

A post shared by T$CH@B@LALA S£LF (@tschabalalaself) on


Tschabalala is the latest in a line of inspiring individuals chosen by Uniqlo to represent their Lifewear range, which has “inspired by life” as its slogan. Other individuals named as inspiring by the brand include singer Rina Sawayama and chef Flynn McGarry.

Text Lizzy Vartanian

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