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Uber & TheArtGorgeous Bring Art to the Streets of Vienna
Rolling works of art can now be seen in Vienna
Art Stuff 14 Nov 2023

Rolling works of art can now be seen in Vienna: Together with Uber, the platform for mobility, we are collaborating with three young artists from Austria and presented the result for the first time this weekend as part of Vienna Art Week.

At Uber Art, the artists Melanie Thöni, Daniel Ferstl and Onka Allmayer Beck, who work in Vienna, transform vehicles into unique works of art with their designs.
 At the opening of Vienna Art Week, the cars were presented together with the up-and-coming art talents and Head of Uber Austria Martin Essl comments the collaboration: “Vienna is an absolute art and culture metropolis in Europe. I am all the more pleased that we are making young art from Austria more visible in public spaces with our campaign. A big thank you goes to the three talented artists we were able to inspire for Uber Art.”

Over the next few weeks, the three works of art will be installed on additional vehicles for an even higher visibility. Viennese and tourists alike can not only discover the cars on the streets, but with a bit of luck they can also book them via the Uber app for an arty ride.

©Uber/Niklas Stadler

The selection of artists who come from Austria or are currently studying and practicing in Austria shows an impressive range of contemporary styles and forms of expression.

©Uber/Niklas Stadler

Melanie Thöni describes her art as a mixture of tradition and modernity. In her works you can primarily find pairs of opposites, as well as the femme fatale. In 2018, the artist moved from Tyrol to Vienna to study at the Academy of Fine Arts. “Passion, love for nature and Tyrolean traditions play a large and important role in my pictures,” explains Thöni. “Tradition meets a modern interpretation – I try to tear the historical model out of a romanticized context in order to make its problems accessible. The ‘ideal world’ breaks into a conglomeration of colors and allows the tradition, conservative role models to be questioned from a new, more critical perspective.” In her motif she takes up the theme of the shepherd, with whom she associates protection and security. Melanie Thöni’s works have been shown in Tyrol, Vienna and London, among others.

©Uber/Niklas Stadler

Daniel Ferstl, who was born in Linz, also came to Vienna to study. He describes his style as analytical, but also hopeful, human and humorous. The latter can also be found in his design created for Uber Art. The many smileys immediately put you in a good mood instantly. “I chose this motif because for me it is the epitome of happiness. I want people to approach, interact with and respond to my work. I’m even more excited to find out whether the ‘laughing’ cars will cheer people up,” says Ferstl. His works have been shown several times nationally and internationally, including in London, Brussels, Amsterdam, Los Angeles and Berlin.

©Uber/Niklas Stadler

Onka Allmayer-Beck was born in Austria, studied at the Central Saint Martins College of Art and Design in London and then moved to Milan, where she worked as a fashion designer for Strenesse and Giorgio Armani, among others. Today she works as a ceramic artist in Vienna and describes her art as intuitive, handmade and full of life. She describes herself as a born cheerleader, which is particularly evident in her work with young people: “I think it is extremely important to ignite curiosity and passion, through words and actions. Like in the collab with Uber, where I wanted to emphasize the ‘human touch’. We live in difficult times, which makes it all the more important to reach out.”

In her opinion, art still has the old reputation of being elitist, and although there is no shortage of offerings in Vienna, many people still do not realize that it also appeals to them. “Uber Art puts art on the street and maybe one or two people will be inspired to go to a museum or a gallery again,” says Allmayer-Beck, whose works are part of the permanent collection of the MAK (Museum for Applied Art art).

Uber has been involved in various campaigns to unite art and mobility for many years. These include, among others, the partnership with the National College of Art and Design in Dublin and with the Berlinale, the largest public film festival in the world, in Berlin.

You can find more information about Uber Art here

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