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#VirtualVersace Fuses Iconic Pieces With Motion Art and Hip Hop Beats
Italian luxury brand Versace has just kicked off its new digital project titled #VirtualVersace on t...
Art Stuff 04 Aug 2017


Italian luxury brand Versace has just kicked off its new digital project titled #VirtualVersace on their IG. The initiative gathers contemporary digital creative minds who reinterpret iconic pieces from the Versace accessories collections, from the Greek key symbol to selected pieces of eyewear. From graphic motion artists to animations, watch the videos and discover why these artists were selected for the campaign. Our favourite: The hip hop animated porcelain figurine…


To be honest: We have a little #guccigram Déjà-vu, but – well – the world simply turns digital and IG activations are just the thing to pop up on our daily feeds.


Photo via Instagram

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