Italian luxury brand Versace has just kicked off its new digital project titled #VirtualVersace on their IG. The initiative gathers contemporary digital creative minds who reinterpret iconic pieces from the Versace accessories collections, from the Greek key symbol to selected pieces of eyewear. From graphic motion artists to animations, watch the videos and discover why these artists were selected for the campaign. Our favourite: The hip hop animated porcelain figurine…
#VirtualVersace – #Frenergy Round Sunglasses interpreted by @randy.cano Shop the collection through the link in bio. Creative director: @lucafinotti
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To be honest: We have a little #guccigram Déjà-vu, but – well – the world simply turns digital and IG activations are just the thing to pop up on our daily feeds.
Photo via Instagram