#VirtualVersace Fuses Iconic Pieces With Motion Art and Hip Hop Beats

#VirtualVersace – Versace Mirror Stud Sunglasses interpreted by @pix3lface #VersaceEyewear Shop the collection through the link in bio. Creative director: @lucafinotti

A post shared by VERSACE (@versace_official) on Aug 2, 2017 at 6:01am PDT

Italian luxury brand Versace has just kicked off its new digital project titled #VirtualVersace on their IG. The initiative gathers contemporary digital creative minds who reinterpret iconic pieces from the Versace accessories collections, from the Greek key symbol to selected pieces of eyewear. From graphic motion artists to animations, watch the videos and discover why these artists were selected for the campaign. Our favourite: The hip hop animated porcelain figurine…

#VirtualVersace – #Frenergy Round Sunglasses interpreted by @randy.cano Shop the collection through the link in bio. Creative director: @lucafinotti
A post shared by VERSACE (@versace_official) on Aug 1, 2017 at 5:59am PDT

To be honest: We have a little #guccigram Déjà-vu, but – well – the world simply turns digital and IG activations are just the thing to pop up on our daily feeds.

#VirtualVersace – Versace Greek Key revisited by @sam.rolfes and @andy.rolfes Shop the collection through the link in bio. Creative Director: @lucafinotti

A post shared by VERSACE (@versace_official) on Jul 31, 2017 at 5:59am PDT

#VirtualVersace – The Daphnis watch interpreted by Dennis Vera and Rikke Landler from Studio WØT #VersaceWatches Shop the collection through the link in bio. Artists: @studio_wot Creative Director: @lucafinotti
A post shared by VERSACE (@versace_official) on Jul 29, 2017 at 6:03am PDT

Photo via Instagram