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No Photos in the New Issue of Vogue Italia?
Italian Vogue ditches photoshoots In a bid to go green
Art Stuff 04 Jan 2020

The January issue of Vogue Italia has chucked out fashion photographers and replaced them with artists. As a result, Vogue Italia’s first issue of the decade comprises the work of well-known art icons, emerging talents and comic book legends, each of which has rid the magazine of the ecological problems associations attached to the shipment of entire wardrobes polluting our Earth. 

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th Female figure wearing @Gucci by Vanessa Beecroft @VBuntitled Cover 2 of 7 *** "All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists' process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods.” @efarneti See more via link in bio. Full credits: Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

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“The challenge was to prove it is possible to show clothes without photographing them”, says Vogue Italia’s Editor-in-Chief Emanuele Farneti on Instagram, with the money saved in the making of this issue financing the restoration of a cultural institution in Venice – Fondazione Querini Stampalia – which was badly damaged by recent floods.

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @Yoshitaka_Amano featuring @LindseyWixson in @Gucci Cover 5 of 7 *** "All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists' process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods.” @efarneti See more via link in bio. Full credits: #LindseyWixson @thesocietynyc Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

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The cover artists of the new issue include David Salle, Vanessa Beecroft, Delphine Desane, Cas Namoda, Yoshitaka Amano, Milo Manara and Paolo Ventura. And the arty outside is just a pre-cursor to the magazine’s interior, which does not feature a single photoshoot. The move draws attention to just what goes into creating a fashion magazine, with Farneti’s editor’s letter explaining that just one issue can take 150 people, 20 flights and dozens of cars, and that’s before we even start to think about the electricity involved. 

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @David_Salle featuring @LiliSumner in @Gucci styled by @TonneGood Cover 1 of 7 *** "All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists' process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods". @efarneti See more via link in bio. Full credits: #LiliSumner @nextmodels Editor in chief @efarneti Creative director @ferdinandoverderi Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

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But, while fashion photographers were denied entry to this party, the models and designers stayed put. Each cover illustration depicts a model – including Ambar Cristal Zarzuela, Felice Nova Noordhoff and Lindsey Wixson – each wearing Gucci, with its Creative Director Alessandro Michele being a firm favourite of the art world.

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @DelphineDesane @DelphineDesaneStudio featuring @AssaBaradjiofficial in @Gucci Cover 3 of 7 *** "All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists' process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods.” @efarneti See more via link in bio. Full credits: #AssaBaradji @heroesmodels Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

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All 26 international editions of Vogue have already signed up to new “Vogue Values”, where each editor commits to working towards a new sustainable model of fashion magazines. Following Vogue Italia’s arty beginning to 2020, we can’t wait to see what the future holds.   
Text Lizzy Vartanian

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