From influencer takeovers at the National Gallery to Frieze’s Seoul expansion and Venice’s raw “face card” press shots, here’s what the art x fashion world is talking about this week.
📸 National Gallery doubles down on influencers
London’s National Gallery is keeping the creator vibes alive. Last year’s 200 Creators programme hit 42m views and 2.2m engagements—this year, they’re scaling to 50 spots. Perks include preview access, after-hours shoots, and four paid “Creative Collaborator” roles (£4k each). While the official entry bar is high (100K IG, 50K YouTube/TikTok), senior comms manager Ellie Wyant says they’re open to surprises—bakers, comedians, potters, tailors welcome. The new cohort launches 27 Oct.
🌸 Flowers, but make it altitude-core
The North Face just teamed up with Aussie florist @september___studio, and no, it wasn’t your typical “florals for spring? groundbreaking” moment. Instead, the collab saw their team hiking up mountains in full TNF gear to retrieve alpine flowers at different altitudes. The Higher You go, The Wilder The Arrangement.
🇰🇷 Seoul gets its own Frieze house
Since arriving in Seoul in 2022, Frieze has been the hottest ticket in town. Now, they’re making it permanent with Frieze Seoul House, opening 2025 in a converted home in Yaksu-dong. Think of it as the city’s answer to London’s No. 9 Cork Street: a flexible space where visiting galleries can stage pop-up shows year-round. Expect queues down the block.
🎤 The rise of the “ultimate face card”
People are collecting Venice Film Festival press conference photos like they’re the new art prints. Celebs framed by nothing more than a mic and a name card = the internet’s latest obsession. In an age of hyper-curated images, this is the ultimate face card test: documentation turned into its own kind of art object.
✨ Events on Our Radar This Week
Discover the four can’t-miss art events worldwide that TheArtGorgeous team are itching to see!
Erin M. Riley: Life Looks like a House for a Few Hours, New York
PPOW Gallery, NYC // 5 September – 18 October 2025
Through raw, large-scale tapestries, Erin M. Riley threads trauma, memory, and digital residue into hand-dyed textile collages. Scenes of girlhood and grief, car crashes, heartbreaks, selfies, even Sex and the City, become haunting, woven portraits of contemporary life.
Flora Yukhnovich: Four Seasons, New York
The Frick Collection, NYC // Until 9 March 2026
British painter Flora Yukhnovich reimagines The Four Seasons in her signature rococo-inspired style, lavish swirls and pastel excess transforming allegory into contemporary spectacle.
Frieze House Seoul: Unhouse, Seoul
Frieze House, Yaksu-dong, Seoul // Opening 2 September 2025
Frieze’s new permanent space in Seoul opens with UnHouse, curated by Jae Seok Kim. The exhibition reimagines the home, at once intimate and political, through the frame of queerness, queering domestic space into something fluid, radical, and expansive.
Lucy Sparrow: The Bourdon Street Chippy, London
Lyndsey Ingram Gallery, London // Until 14 September 2025
Oh my cod! Felt artist Lucy Sparrow strikes again with a full-sized fish and chip shop made entirely from felt. From battered cod to mushy peas, every detail is stitched to perfection in this immersive, tongue-in-cheek installation.
