A free website is so much better than no website at all
While it might seem that Instagram is King when it comes to presenting yourself online, having a website is another must-have. Whether you’re an artist showing off your portfolio or a creative listing the services you offer, websites make you look serious about your practice and are a more formal introduction to your work for potential customers and clients.
Websites don’t need to be complex – they don’t even need to be paid for. A free website (with “created by X” at the bottom, or even a watermark) is so much better than no website at all.
There’s no real reason for your website to take you days to build. Remember, less is more, and making the information on your website succinct will make it easier for your visitors to find exactly what they’re after.
Here are 3 things your website absolutely needs to include:
How to contact you (please no more contact forms!)
Your Instagram and LinkedIn can be killer, but if there’s no way to find your email address we guarantee you – you are missing out on opportunities. Potential clients might be desperate to get in contact with you, but if it takes them more than a minute to find that email address, they’ll find someone else. DMs are great for networking, but for formal offers of work or collaborations, emails are here to stay. Make your email address unmissable.
Contact forms might make your website look chic and feel like they’re adding an interesting interactive element to your site but let’s be real: they’re annoying to fill in, visitors to your site aren’t usually sure if their message has gone through, and they make you look unapproachable. Unless you need to keep your email address top secret, or you have a manager who deals with your emails, keep it simple and ditch the form.
What you do and what you can offer
What do you want visitors to your site going away knowing?
Want them to have seen more examples of your work? Upload images of your work.
Want them to know what services you can offer? Write a list of services.
Want them to learn about your career experience? Include a biography section.
Think about who you want this website to connect you to and make sure that your site offers up all the information that person would be looking for.
Some of the best websites these days are essentially digital business cards. They don’t need to be wordy, or even be made up of more than one page. Let us know what your Instagram handle is, maybe there’s a video of you or your work that we should see, or perhaps there’s tickets to something your involved with that we should get out hands on. Just make sure one of those links is to your email address!
Words: Verity Babbs