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Why Intimate Client Events Are The New Art Fairs
Welcome to the new normal
Uncategorized 28 Jul 2020

We all shed a little tear when our favourite art fairs got cancelled this year following a certain pandemic. Our version of normal got turned completely upside down. But, did you take a moment to consider that actually, this might be a good thing? All that travelling was never good for the planet, and it wasn’t really that healthy for our stress levels, sleep or skin either. So, with the end of art fairs, we are likely to see an influx of more intimate client events, which will be a BIG benefit to us all. Want to know why? Read on!

Let’s Start With The Obvious

Global travel is not going to be the same for quite some time. While most of us completely miss our favourite art world events, we just can’t bear the thought of getting on that many planes any time soon. And we don’t want to be around too many people all at once either. So basically, art fairs are off for the time being.

There’s Less Distraction

At art fairs you are always competing for attention, while others are vying for yours. There is so much happening all at once that it’s hard to concentrate. Smaller events or one-on-one meetings means you’ll be much less distracted and able to stick to business. 

They’re More Personal

Big events are targeted for wide audiences, meaning that they’re never really personalised, even VIP days are rammed. However, smaller, more tailored offerings will be specifically catered with you in mind, making them an altogether more pleasant experience.

It’s Better For The Planet

Let’s face it. All that travelling is not good for the planet. The art world has a lot to do in order to contribute to making our world a greener place, and cutting an art fair here and there will be a good start.

You Can Make REAL Relationships

It’s pretty easy to network at art fairs, there are tons of people around and you’ll always find someone to talk to. But will these relationships be long-lasting? Maybe yes, maybe no, but it won’t be long until you’ll be schmoozing the next person. At intimate events, you will have the time and space to really get to know the artists and dealers you meet, and that can only be a good thing. 

Text Lizzy Vartanian

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