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Why The Art World Has Gone Mad For Clubhouse
IG is taking a backseat for a little while...
Art x Tech 09 Mar 2021

Gallerists, artists and museum directors are all on it. If you don’t know what I’m talking about, it’s Clubhouse, of course! The new app is the talk of the art world. Part Zoom, part LinkedIn, everyone who’s anyone has scored an invite onto the seemingly exclusive app, with everything from NFTs to tips for freelancers being discussed through its platform. So, why is everyone so obsessed? Well, let us tell you!

It’s Exclusive

It’s invite only my friends! The art world loves feeling like they’re VIPs, even when they’re not really. I mean, let’s be honest, it’s not that hard to blag yourself into the VIP area at your favourite art fair (in normal times, at least). You have to be invited to access Clubhouse by another user, so it makes us feel a little jealous to know that we’ve been especially invited to use the app by our peers.

It’s Got An Air Of professionalism About It

Unlike Instagram, we’re not trying to look good on a surface level on this app. Clubhouse goes deeper. A lot of people are hosting conversations about areas for growth in the art world, giving tips on everything from social media management to how to market yourself as a freelancer. This app is definitely more serious than TikTok of Insta.

Screenshot from Clubhouse

You Can Eavesdrop

One pal told me that she liked Clubhouse because you can eavesdrop on conversations. Another also noted that Clubhouse is good because you never know what someone might say off the cuff, so it seems like the ideal place to catch people off guard. You never know what nuggets of wisdom – or gossip – you might come across. 

No Cameras

We have had enough of seeing ourselves in an unflattering light on Zoom 24/7. Clubhouse is audio only, so we don’t have to feel guilty about not brushing our hair or tuning in while wearing our pyjamas. 

Screenshot from Clubhouse

It’s Unrecorded

What you say – or listen to – on Clubhouse will not be accessible at a later date. There’s no comments or likes either, so it’s pretty easy to float about unnoticed if you so wish.

We Can Learn From Other Sectors

It’s not just the art world that’s on Clubhouse. Actually, it was first popular with tech wizzes, and as the art world is getting more and more obsessed with NFTs and cryptocurrencies, it seems that there are plenty of people that we can learn from on the app. 

Text Lizzy Vartanian

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