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The #Girlboss behind a Digital Platform Aimed at Young Collectors
Artate is a place specially designed for the emerging art buyer
Feature 17 Feb 2020

Founded by Zeynep Yuksel in 2018, Artate is an online art gallery that aims to inspire a new generation of art collectors with a curated selection of contemporary artworks. Created with the aim of making art buying as easy and accessible as possible, the gallery also has an advisory service, helping the emerging collector select the perfect artwork for their home or office. With a team in London and Istanbul, and with curators visiting degree shows and exhibitions all over the world, Artate selects artists based on the quality of their work, ensuring their collectors that they are only buying the best of the best. The Art Gorgeous caught up with Zeynep, Artate’s founder, to ask how she got started, her female inspirations and the perks of Instagram. 

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How did you come up with the idea for Artate?

I have always been fascinated by different cultures and history. I grew up in Turkey, I went to high school in Switzerland, and after graduating I moved back to Istanbul and studied Business. I then went to Paris where I continued my studies in History of Art. During and after Paris, I worked in different art fields, including public and private art enterprises. Each one of them helped me know what I wanted and what the art world was missing; a platform for younger collectors.  As a young collector myself, I didn’t know where to start.  

In 2018, I found Artate Art, which is an online art gallery to inspire a new generation of art collectors with its curated selection of contemporary artworks. Artate was founded with two aims; supporting talented artists in the early stages of their careers and making art buying as easy and accessible as possible.

Did you have any mentors on the way?

I shared my experiences with many people from different fields of business and respected their opinions on my ideas and actions. I think it is essential to be open minded when you are a small company. Those people on the way, shaped everything that Artate is today. 

What women do you look up to in the art world?

Katy Hassel who is the owner of @thegreatwomenartists account on Instagram. I love how she curates and creates posts with a mission. She is one of the strongest supporters of female artists. 

Paula Cooper who is the owner of a gallery in New York. Not only is she a woman, but she is also representing one of my favorite women artists, Cecily Brown. She is one of my inspirations in the art world.

Marina Abramovic, is another woman who I admire for her performances in the art world. I wrote one of my final essays about her performance art “The Artist is Present”. She is one of my favorite artists, I admire her courage. 

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What do you think is the future for art business in our increasingly technological world?

Everything is easier and more accessible now. Technology has changed the way art is bought and sold. I believe as the market has digitalised, the younger generation started to participate. Millennials are the fastest-growing category of art collectors.  Social networks like Instagram are a great tool to discover, follow, see what is trending, and are also great platforms to connect with potential younger collectors. We’re constantly experiencing, trying new ideas and new approaches to reach them on different platforms.

How do you find your artists?

I find most of my artists through degree shows and artist fairs. I represent artists who I believe in. I focus on quality rather than the quantity of their work. I try to work with artists who are motivated with a clear vision and easy to work with. For me it is important to understand their motivation before starting to work with them. Instagram is another place where I discover many great emerging artists. 

You target young collectors, what are they looking for when it comes to buying art?

Young collectors want something accessible for them. They don’t look at art as investment, they see it as an experience. They are not afraid to buy online, in fact they love social media. Instagram  is an amazing tool for them to get an art education and connect with emerging artists. They love expressing themselves on Instagram and Pinterest and for them art is another way to create an “identity” in society. They prefer works that represent something. 

Artate’s goal is to create a platform where art can accessible and transparent. For us each collector is unique for whether its their first time buying or they are established collectors. We listen to our collectors very carefully, but we also make sure to balance what people are asking for, and what we believe in as a company.

What advice would you give to young women wanting to make a career in the art world?

Never give up. Just do what you love and create everyday. Believe in yourself. See as many art exhibitions as possible, go out and communicate with people. The more you see, the more you learn about what you want to do. Don’t forget you are not alone 🙂 

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