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Women Shaping the Art World: Pia Pack
First hand advice from the podcast queen.
Career 05 Mar 2019

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What was your first experience with the world of podcasts?

Although I lived in London, I dreamed of living in Los Angeles where I’m now based. Knowing I loved all things American a friend recommended in 2014 that I listened to NPR radio via podcast episodes, and in particular the TED Radio Hour. As an artist I spend hours alone in my studio and the ease with which I can pinpoint specific bits of information I want to learn about via a podcast still blows my mind. But also, the connection & community that podcasts can create really interests me – my artwork work focuses on the way people connect and interact. And at the core of my practice is the desire to bring people together… which must be what led me to start a podcast that explores the stories and soundtracks of artists’ lives.

Did you have any mentors you learned a lot from?

I didn’t have any specific mentors but when I struck on the idea of creating my own podcast I became obsessive about studying the styles and techinques of other shows. Just like when you start art school you’re constantly looking, looking, looking at the artists who came before you to try, hope, wish that you might pick up some tricks of the trade! 

What is your advice on how to get started

Consistency and continuity are key to a successful podcast.

Think about what is at the centre of your podcast and make sure each episode is anchored to that. And when thinking about what is at the centre of your podcast be sure that its something you are passionate about. And then just go for it, upload the first 3 episodes in one go, tell everyone you know to listen and then just keep on recording more episodes.

What are the 5 most useful tools for running a podcast?

1. A notebook – be prepared, have notes. No one listening is going to see your notes and it will help you remain on track when recording.

2. You’ll want a very good microphone, the rest of the kit doesn’t have to be expensive – for example, I record straight onto the free Voice Notes app on my iPhone.

3. Get a little technical and learn basic audio editing, its quite simple once you’ve watched a few YouTube videos.

4. Create an account with Libsyn.com – this is the best portal for publishing your podcast on all sorts of platforms, including iTunes.

5. An social media account dedicated to your podcast.

Did you experience a lot of competitiveness in your career path?

Its funny you ask, not competitiveness but recently outright appropriation.  I’ve nurtured and promoted What Artists Listen To in the hope that it creates a  connection through music & art for a diverse group of artists and supporters of the arts. What Artists Listens To is entirely self funded by the sales of my own art work and as an independent woman I am disappointed that a larger organisation has taken my idea and has installed two male presenters – it was for 6 episodes and now its seems to have stopped. So I’m quietly chuffed about that.

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Do you feel the art world is undergoing lots of changes these days?

Technology and the internet has changed the art world – for better and worse. The connection between buyer and artist has never been closer, I think this a wonderful outcome. The negative is that with everyone being able to see everything, don’t you think things are becoming a little too homogenized – in art, and life?

Where do you see yourself in the coming 5 years?

Right here in the heart of Los Angeles, still drinking tea in my studio staring at my artwork and still drinking tea in other artists’ studio staring at their artwork while we record a podcast. Bliss.

Best career advice you received?

If you don’t believe in your artwork how do ever expect anyone else to believe in your artwork.  In short, in all things be true to yourself and others will respond to that.

Your words of wisdom for young women?

Give yourself to your art and it will be your companion for life.   

 

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