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How artists can use Instagram for work
Instagram can be a powerful tool for artists to gain exposure.
Art Stuff 27 Mar 2023
Image via Pinterest FireAwayParis

Instagram can be a powerful tool for artists to gain exposure, promote their work, and attract potential clients and customers. Here are some tips for using Instagram to gain work.

Post high-quality images of your work

Make sure to post clear and high-quality images of your work that showcase the details and textures of your art. Use natural lighting and a simple background to make your artwork the focal point of the image. Taking images of people next to your work is also a good idea of scale. Another good idea is to get images of your work in situ, so potential buyers know how it can look stylized in an interior home space for some inspiration.

Use relevant hashtags

Use hashtags that are relevant to your artwork and your target audience. This can help your posts reach a wider audience and attract potential clients and customers who are interested in your style and subject matter.

Image via Pinterest “แงงง น่ารักมากTT”

Engage with your audience

Respond to comments and direct messages from your followers, and engage with other artists and art lovers in your community. This can help you build relationships with potential clients and collaborators and gain exposure to new audiences.

Share BTS glimpses

Share photos and videos of your behind the scene creation process, studio space, and inspiration. This can help your audience feel more connected to your artwork and build a sense of anticipation and excitement around your work.

Image via Pinterest ZiCASE 

Collaborate with other artists and businesses

Collaborating with other artists and businesses on Instagram can help you reach new audiences and gain exposure to potential clients and customers. Look for opportunities to collaborate with other artists, designers, or businesses that align with your style and values.

Promote your work

Use Instagram to promote your upcoming shows, exhibitions, and events. This can help you attract potential clients and customers who are interested in seeing your work in person.

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