We are all familiar with the signature snapshots of Martin Parr, capturing the soul of any random place he visits. Commissioned by Gucci, Parr started another major fashion campaign, #TimetoParr, featuring the brand’s watches. The series just launched on Instagram and is being photographed in nine locations around the globe from a perspective being so not typical of traditional fashion photography.
The photographer used locals, tourists and passersby to act as his models, and who knows, you will be the next one in front of his sense.
As written on the Gucci website, “what Martin Parr sees in Italy is a harmonious clash between the old and new, slow and fast, local and global. What seems stylish and what seems ugly may be flipped at will”.
Text by Nadja Sayej
Photos via gucci
Photos via gucci
