fbpx
tag Sign Up for our Newsletter
Site Logo
Don’t miss out on the art world’s most entertaining newsletter - every Friday. And career news every Tuesday.
Become a members
Shanghai art021 Fair Kicks off New Award With Net-a-Porter
Bringing Chinese female artists in the spotlight
Around the Globe 16 Feb 2021

The world’s largest multi-brand luxury retailer NET-A-PORTER has just announced to team up with Shanghai art fair ART021 (directed by powerhouse Kylie Ying) to launch the “Incredible Female Artist Award,” a new format aimed at boosting contemporary female Chinese artists. 

The announcement revealed Chinese actress Tan Zhuo to be the judge for the new activation. Furthermore, a group of 10 emerging female artists have been nominated to submit work themed around the phrase “She Says”. Submissions will be presented in a group exhibition at JINGART, the annual Beijing art fair run by ART021, where a panel of five art industry professionals and Tan will judge. The winner will be exhibited at NET-A-PORTER’s booth at the 2021 ART021 fair in November.  

There’s an e-commerce element to the project with NET-A-PORTER selecting elements from the 10 artistic responses to “She Says” and creating tote bags which will be sold on the brand`s official Tmall flagship store. All profits will then be donated to a Shanghai foundation geared towards supporting female artists. For ART021, the collaboration raises its awareness into a new, fashion savvy audience, while NET-A-PORTER aims to benefit from being associated with a powerful cultural brand.

But in China contemporary art, high-end fashion, and celebrity sharing space in China is nothing new and the last edition of ART021 past November was a playground for art and luxury collaborations. But in terms of going beyond a classical artist x brand collab and adressing female empowerment, NET-A-PORTER’s “Incredible Female Artist Award” is smart means of speaking to women’s issues, art, and fashion, and in doing so, smartly collaborating with women driving force of the global luxury industry. 

You May Also Like

Weekly Wrap-Up
Weekly Wrap-Up
The Role Of Art Fairs
The Role Of Art Fairs
Art Merch To Cop
Art Merch To Cop
Pieces of life advice inspired by five women artists
Pieces of life advice inspired by five women artists
TikTok - the great new place for work advice!
TikTok - the great new place for work advice!
FitArt Is The App Mixing Art And Fitness
FitArt Is The App Mixing Art And Fitness

LATEST JOBS

Gallery Educator
The National Gallery - London, UK
Marketing Coordinator 
TEFAF - New York, USA
Content Producer 
Maddox Gallery - London, UK
Gallery Manager
Galeria Madragoa - Lisboa, Portugal
ALL 58 JOBS