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Iole Pellion di Persano on Her Video Art Club and the Fischli & Weiss Kitty
And about her vision to connect the tech-savvy next generation with the arts
Art Girls Jungle 26 Apr 2021


Powered by ARTE Generali

Innovation and new technology were among they key values that inspired us to team up with the ARTE Generali to start this series of interviews titled Treasures. Within these interviews, we ask leading and inspiring art world women about their career, life and their very own treasures to inspire and educate others.

Iole (second from left) and her all-female Re-contemporary team

In this fourth episode we spoke with Turin-based Iole Pellion di Persano who, born into a family of art dealers,  is passionate about exploring the impact of digital technologies in contemporary art.

As a founder of Recontemporary, the first Italian organisation and community dedicated to new media art only, she encourages the collaboration between institutions and artists to offer an update vision of this evolving art form and leads a younger generation of art lovers into new technologies.

 Iole at the art fair
Still from Büsi (Kitty), by Fischlis & Weiss, 2001

About Arte Generali:   Just launching their new art insurance arm, ARTE Generali comes up with a smart offer to help manage our treasures – big and small. It also keeps us in the loop about the value of our collection through innovative tools, such as an app that provides digital remote evaluation. Talking about innovation: ARTE Generali also offers a concierge service so we can stop spending hours with all those art-meets-admin tasks.  An amazing launch campaign was shot by the legendary Oliviero Toscani with Italian-bred Maurizio Cattelan.

Since we love problem solvers, we welcome the initiative to the global art world family.  

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